About StayF

• Product: Stayf is a infrastructure platform for corporate wellbeing. Inside - all-in-one solutions for HRDs (all wellbeing data and perks) and app for employees for all wellbeing (challenges, communities, content). App for employees is live, HRM is in beta
• Vision: Employers have the highest leverage to improve the lives of people, considering that we spend most of our lives at work. We are building a platform to amplify this movement
• Team: Founded by Max Zhurilo and Kirill Primaka, Max is an Oxford University alumni and founder of I Love Supersport, the largest global endurance sports school with over 60 locations. Kirill is a former venture capitalist at Peak State Ventures
• Equity story: Pre-seed backed by institutional VCs (inc. early backer of Miro, Deel, Turing) and executives from Apple Health, Twitch, Dentsu
• HQ and work style: London & Oxford, UK. Remote-first from day 1

Marketing Challenges

• Create a clear narrative about the company's product and team
• Build brand awareness in the UK HR community

Who you are

• Experience: You bring middle-level marketing expertise, ideally gained in B2B SaaS companies, with a preference for those in the well-being or HR technology sector
• Passion for Strategy: Your enthusiasm for marketing strategy development sets you apart, demonstrating a keen interest in shaping and executing impactful strategies
• Language Proficiency: Excellent English language skills are essential for effective communication within our diverse team and with external partners
• Analytical and Soft Skills: Your skill set includes both analytical prowess and strong interpersonal skills, allowing you to navigate the complexities of marketing strategies effectively
• Team Collaboration: Your ability to work seamlessly within a team and successfully manage projects contributes to a collaborative and productive work environment

Key Responsibilities

• Market Analysis and Research:
  • Conduct in-depth competitor research, analysing their communication and marketing strategies
  • Explore trends in the field of work-life balance to stay ahead of the curve
  • Conduct B2B2C research to understand customer needs and preferences
  • Interact closely with the product team to gather and incorporate product feedback